Advertisement & Sales Management | Prakash Publications | CDCS B.Com. Programme | Semester 6 | MG University

Advertisement & Sales Management by Prakash Publications is a comprehensive textbook designed for students of the CDCS B.Com. Programme, Semester 6, Mahatma Gandhi University. The book offers a clear and practical understanding of the principles and practices of advertising and sales management in today’s competitive business environment.

It covers key concepts such as advertising planning, media selection, creative strategy, consumer behaviour, branding, sales organisation, sales forecasting, personal selling, sales promotion, and sales force management. Emphasis is placed on linking theoretical foundations with real-world applications through illustrative examples, case studies, and university-oriented content.

Structured in accordance with the MG University syllabus, this textbook serves as an essential resource for undergraduate commerce students, helping them develop analytical, managerial, and decision-making skills required in the fields of marketing, advertising, and sales management.