Advertising and Salesmanship | Prakash Publications | CBCS BBA Programme | Semester 6 | MG University | Optional - 2 BA6OCT28

Advertising and Salesmanship is a comprehensive textbook designed for students of the CBCS BBA Programme (Semester 6) of Mahatma Gandhi University, prescribed for Optional – 2 (BA6OCT28). Published by Prakash Publications, this book offers a balanced blend of theoretical foundations and practical insights into modern advertising and personal selling practices.

The text covers key concepts such as the nature and scope of advertising, advertising media, message creation, advertising agencies, and the role of advertising in marketing strategy. It also provides an in-depth understanding of salesmanship, including the selling process, qualities of a successful salesperson, sales presentation, objection handling, and closing techniques. Special emphasis is given to consumer behavior, ethics in advertising, and the evolving trends in the advertising and sales profession.

Written in a clear and student-friendly manner, the book includes relevant examples, case-based discussions, and structured explanations aligned with the MG University syllabus. It serves as a valuable resource for examination preparation as well as for developing practical knowledge essential for careers in marketing, advertising, and sales management.