Business Communication - 1 | Prakash Publications | MGU-BBA (Honours) Programme | Semester - 1 | Course Code: MG1CCRBBA103

Business Communication – 1 is a foundational textbook designed for BBA (Honours) students of Mahatma Gandhi University (MGU), strictly aligned with the Semester 1 syllabus under Course Code: MG1CCRBBA103. Published by Prakash Publications, this book focuses on developing essential communication skills required in academic and professional business environments.

The book introduces students to the fundamentals of business communication, covering key concepts such as the communication process, types of communication, barriers to effective communication, and methods to overcome them. It emphasizes the development of verbal, non-verbal, and written communication skills essential for management students. Topics like listening skills, business correspondence, presentations, and professional etiquette are explained in a clear and student-friendly manner.

Structured as per the MGU BBA (Honours) curriculum, the textbook includes practical examples, illustrations, and exercises to enhance comprehension and application. It aims to build confidence, clarity, and professionalism in communication, preparing students for future academic pursuits and workplace challenges.

This book serves as a reliable learning resource for Semester 1 BBA students, making it ideal for classroom use, self-study, and exam preparation.