Business Organisation & Entrepreneurship | Prakash Publications | MGU-UGP (Honours) | Semester 1 | MDC | MG1MDCCOM100
Business Organisation & Entrepreneurship Sem 1
by Dr. Sreedhar P Nair , M M Abraham
About This Book
Business Organisation & Entrepreneurship published by Prakash Publications is a core textbook prescribed for MGU-UGP (Honours) Semester 1, MDC, course code MG1MDCCOM100 of Mahatma Gandhi University (MGU). The book is designed to introduce undergraduate students to the fundamental concepts of business organisation and the emerging role of entrepreneurship in the modern economy.
The textbook provides a clear understanding of the nature, scope, and objectives of business, forms of business organisation, and essential principles of management. It also offers a comprehensive introduction to entrepreneurship, covering entrepreneurial traits, functions, opportunities, and the process of starting and managing a new venture. Special emphasis is given to innovation, start-ups, MSMEs, and the entrepreneurial ecosystem in India, in line with the MGU syllabus.
Written in a simple and student-friendly manner, the book includes well-structured chapters, practical examples, illustrations, and review questions to support effective learning and exam preparation. It serves as an ideal study resource for MGU Semester 1 Honours students, helping them build a strong foundation in business studies and entrepreneurial thinking as per the latest MGU-UGP curriculum.
Product Details
Prakash Publications
English
180
Paperback
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