Business Research Methodology | Prakash Publications | MGU - BBA (Honours) Programme | Semester 3 | MG3CC RBBA 202

Business Research Methodology by Prakash Publications is a comprehensive textbook designed for the MGU – BBA (Honours) Programme, Semester 3, as per the syllabus of Mahatma Gandhi University, Kottayam. The book offers a clear and systematic introduction to the principles, processes, and techniques of business research, enabling students to develop strong analytical and research skills essential for managerial decision-making.

The content covers key areas such as the nature and scope of research, research design, problem formulation, hypothesis development, sampling methods, data collection, data analysis, interpretation, and report writing. Emphasis is placed on both qualitative and quantitative research approaches, with practical illustrations, case examples, and step-by-step explanations to help students apply theoretical concepts to real-world business situations.

Written in a student-friendly and exam-oriented manner, this textbook serves as an ideal learning resource for BBA students to understand research fundamentals and confidently undertake academic projects and business studies.