Communication Skills & Personality Development | Prakash Publications | CBCS BBA Programme | Semester 6 | MG University

Communication Skills & Personality Development published by Prakash Publications is a comprehensive textbook designed for the CBCS BBA Programme (Semester 6) of Mahatma Gandhi University (MG University). The book aims to equip management students with essential communication competencies and personality enhancement skills required for academic success, professional excellence, and leadership roles.

Covering both theoretical concepts and practical applications, the textbook explores the fundamentals of verbal and non-verbal communication, listening skills, interpersonal communication, presentation techniques, and professional writing. It also emphasizes personality development through self-awareness, emotional intelligence, attitude building, confidence enhancement, time management, and stress management.

Written in a student-friendly and exam-oriented manner, the book includes real-life examples, activities, and exercises to improve clarity, fluency, and professional behaviour. It serves as an ideal resource for BBA students seeking to strengthen their communication abilities, develop a positive personality, and enhance employability in today’s competitive corporate environment.