Entrepreneurship & Startup Ecosystem | Prakash Publications | MGU-UGP | BBA (Hons) Programme | Semester 3 | Skill Enhancement Course (Sec)
Entrepreneurship & Startup Ecosystem BBA Sem 4
by Dr. Anish Thomas , Dr. Divya Joseph , Sr. Marvin Sabu
About This Book
Entrepreneurship & Startup Ecosystem offers a comprehensive exploration of the fundamentals of entrepreneurship, innovation, and the dynamic startup landscape. Designed for BBA (Hons) students in Semester 3 under MG University’s Skill Enhancement Course (SEC), this textbook covers the process of identifying business opportunities, developing viable business models, understanding funding and investment options, and navigating challenges in the startup ecosystem. With practical examples, case studies, and insights into real-world entrepreneurial practices, it equips students with the skills and mindset necessary to launch and manage successful ventures in today’s competitive business environment.
Product Details
Prakash Publications
English
190
9788198919076
Paperback
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