Marketing Management | Prakash Publications | M.Com Degree Programme | Semester 1 | MG University

Marketing Management by Prakash Publications is a comprehensive guide designed for M.Com students of MG University, Semester 1. The book provides a thorough understanding of the fundamental concepts, principles, and strategies of marketing in today’s dynamic business environment. It covers essential topics such as market analysis, consumer behaviour, product planning, pricing, promotion, distribution strategies, and emerging trends in digital marketing. With a blend of theory and practical examples, this textbook equips students to develop analytical and strategic skills necessary for effective marketing decision-making and management. Ideal for both academic learning and professional reference, it serves as a solid foundation for aspiring marketing managers and business leaders.