Salesmanship and Personal Selling | Prakash Publications | MGU-UGP | Semester 4 | MG4SECCOM200

Salesmanship and Personal Selling by Prakash Publications is a comprehensive textbook designed for MGU-UGP Semester 4 students to understand the principles and practices of modern selling. The book explains the role of salesmanship in today’s competitive business environment and highlights the importance of personal selling in building long-term customer relationships.

The content covers key topics such as the selling process, buyer behaviour, prospecting, sales presentation, negotiation, handling objections, and closing techniques. It also focuses on sales ethics, communication skills, sales force management, and relationship marketing. Written in a clear and student-friendly manner, the textbook combines theoretical concepts with practical insights and real-world examples.

This book serves as an essential resource for commerce and management students aiming to develop strong selling skills and gain a practical understanding of personal selling strategies relevant to the contemporary market.