Social and Rural Marketing | Prakash Publications | (MGU-UGP) B.Com. (Honours) Programme | Semester 4 | Elective course - Market Specialization

Social and Rural Marketing by Prakash Publications is a comprehensive textbook designed for the MGU-UGP B.Com. (Honours) Programme, Semester 4, under the Elective Course – Market Specialization. The book offers an in-depth understanding of marketing principles and practices in the context of social development and rural markets.

The text explores the unique characteristics of rural consumers, market structures, distribution challenges, and communication strategies, while also highlighting the role of marketing in social change and sustainable development. Key topics include rural market segmentation, product and pricing strategies, rural supply chains, government initiatives, NGO participation, social marketing concepts, and ethical marketing practices.

With a balanced blend of theory, real-world examples, case studies, and contemporary trends, this book equips students with practical insights and analytical skills required to address marketing challenges in rural and socially driven environments. Written in a student-friendly manner and aligned with the MGU-UGP syllabus, it serves as an essential resource for commerce students aspiring to build careers in marketing, development sectors, and social enterprises.