Strategic Management | Prakash Publications | C.B.C.S. BBA Programme | Semester 6 | MG University

Strategic Management by Prakash Publications is a comprehensive and student-friendly textbook designed for the C.B.C.S. BBA Programme, Semester 6 of Mahatma Gandhi University (MG University). The book offers a clear and systematic understanding of strategic management concepts, aligning closely with the latest university syllabus.

This textbook covers core areas such as the nature and importance of strategy, strategic analysis, formulation and implementation of strategies, corporate and business-level strategies, and strategic control. It also introduces students to contemporary strategic issues, competitive advantage, and the role of leadership in strategic decision-making.

Written in simple and accessible language, the book includes well-structured chapters, real-world examples, case illustrations, and review questions to support effective learning and exam preparation. It is an essential resource for BBA students seeking to develop analytical and strategic thinking skills required for managerial roles in modern business organizations.