Media Literacy & Critical Thinking | Prakash Publications | MGU-BBA (Honours) Programme | Semester 2 | Course Code: MG2MDE BBA 100

Media Literacy & Critical Thinking by Prakash Publications is a comprehensive textbook designed for the MGU-BBA (Honours) Programme, Semester 2. The book introduces students to the fundamentals of media literacy, helping them understand how media messages are created, distributed, and interpreted across traditional and digital platforms. It emphasizes the development of critical thinking skills required to analyze news, advertisements, social media content, and other forms of mass communication…

Media Literacy & Critical Thinking by Prakash Publications is a comprehensive textbook designed for the MGU-BBA (Honours) Programme, Semester 2. The book introduces students to the fundamentals of media literacy, helping them understand how media messages are created, distributed, and interpreted across traditional and digital platforms. It emphasizes the development of critical thinking skills required to analyze news, advertisements, social media content, and other forms of mass communication.

Aligned with the Mahatma Gandhi University syllabus, the text encourages students to question biases, evaluate the credibility of information, and recognize ethical issues in media consumption and production. With clear explanations, real-world examples, and learner-friendly presentation, this book equips BBA students with essential analytical skills to navigate today’s information-rich media environment effectively.