Principles and Practices of Management published by Prakash Publications is a comprehensive introductory textbook designed for MGU–BBA (Honours) Degree Semester 1 students, as prescribed by Mahatma Gandhi University under Course Code: MG1CCRBBA100.
The book provides a clear and systematic understanding of fundamental management concepts, principles, and practices essential for aspiring managers. It covers key areas such as the nature and evolution of management, planning, organizing, staffin…
Principles and Practices of Management published by Prakash Publications is a comprehensive introductory textbook designed for MGU–BBA (Honours) Degree Semester 1 students, as prescribed by Mahatma Gandhi University under Course Code: MG1CCRBBA100.
The book provides a clear and systematic understanding of fundamental management concepts, principles, and practices essential for aspiring managers. It covers key areas such as the nature and evolution of management, planning, organizing, staffing, directing, and controlling, along with modern management approaches and decision-making processes.
Written in a student-friendly manner, the textbook integrates theory with practical examples, illustrations, and real-world business applications to enhance conceptual clarity. It is structured strictly according to the MGU syllabus, making it ideal for semester examinations, continuous assessments, and classroom learning.
This book serves as a strong foundation for management studies and is a valuable resource for BBA students seeking to develop managerial skills, analytical thinking, and a practical understanding of business management practices.
