The Art Of Persuasion: Advertising And Public Relations Semester 2 Textbook For MDC In MGU-UGP
The Art of Persuasion: Advertising and Public Relations
by Dr. Joji John Panicker , Ms. Roopa Jose , Prof.(Dr.) Shima Mathew , Renjith Joseph
About This Book
The Art of Persuasion: Advertising and Public Relations is a Semester 2 Multi Disciplinary Course textbook for MGU-UGP. The book introduces students to the fundamentals of advertising and public relations, focusing on persuasive communication, media strategies, branding, and public messaging across disciplines.
Product Details
Infogate Publishers Pvt. Ltd.
English
148
9788197891618
Paperback
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