Entrepreneurship & Startups | Prakash Publications | MGU-UGP | B.Com (Hons) Programme | Semester 3 & 4 | Business Studies (Minor)

Entrepreneurship & Startups, published by Prakash Publications, is a comprehensive textbook designed for MGU-UGP B.Com (Honours) Programme Semester 3 & 4 students studying Business Studies (Minor). This latest edition introduces students to the concepts, processes, and practices of entrepreneurship and startup development in the modern business environment. The book covers entrepreneurial mindset, business opportunity identification, startup ecosystem, innovation, business models, venture creat…

Entrepreneurship & Startups, published by Prakash Publications, is a comprehensive textbook designed for MGU-UGP B.Com (Honours) Programme Semester 3 & 4 students studying Business Studies (Minor). This latest edition introduces students to the concepts, processes, and practices of entrepreneurship and startup development in the modern business environment. The book covers entrepreneurial mindset, business opportunity identification, startup ecosystem, innovation, business models, venture creation, funding sources, MSMEs, business planning, and startup growth strategies. Prepared according to the latest MG University syllabus, the content is presented in a simple, student-friendly, and exam-oriented format with chapter-wise explanations, illustrations, case studies, and model questions. An essential academic resource for semester examinations and building entrepreneurial knowledge.