Digital and Social Media Marketing & Brand Communication | Prakash Publications | MGU-UGP B.Com. (Honours) | Semester 4 | DSC C | Business Studies Minor

Digital and Social Media Marketing & Brand Communication by Prakash Publications is a comprehensive textbook designed for MGU-UGP B.Com. (Honours) Semester 4 students under the Business Studies Minor (DSC C).

The book offers a clear and practical understanding of digital marketing fundamentals, social media platforms, and modern brand communication strategies. It covers key concepts such as digital consumer behaviour, content marketing, social media campaigns, influencer marketing, online br…

Digital and Social Media Marketing & Brand Communication by Prakash Publications is a comprehensive textbook designed for MGU-UGP B.Com. (Honours) Semester 4 students under the Business Studies Minor (DSC C).

The book offers a clear and practical understanding of digital marketing fundamentals, social media platforms, and modern brand communication strategies. It covers key concepts such as digital consumer behaviour, content marketing, social media campaigns, influencer marketing, online branding, and integrated marketing communication. Emphasis is placed on real-world applications, emerging trends, and measurable marketing outcomes to help students connect theory with practice.

Written in a student-friendly manner and aligned with the MGU-UGP syllabus, this textbook serves as an essential resource for commerce students aspiring to build strong digital marketing and brand management skills in today’s technology-driven business environment.