Brand Management | Prakash Publications | MGU-UGP B.Com (Honours) | Semester 5 | Elective Course Marketing Specialisation

Brand Management by Prakash Publications is a comprehensive textbook designed for MGU-UGP B.Com (Honours) Semester 5 students pursuing the Marketing Specialisation Elective Course. Prepared according to the latest MG University syllabus, this updated edition provides a thorough understanding of brand management concepts, strategies, and practices in today's competitive business environment. The book covers brand equity, brand positioning, brand identity, brand image, brand architecture, brand c…

Brand Management by Prakash Publications is a comprehensive textbook designed for MGU-UGP B.Com (Honours) Semester 5 students pursuing the Marketing Specialisation Elective Course. Prepared according to the latest MG University syllabus, this updated edition provides a thorough understanding of brand management concepts, strategies, and practices in today's competitive business environment. The book covers brand equity, brand positioning, brand identity, brand image, brand architecture, brand communication, consumer behaviour, brand loyalty, brand valuation, digital branding, and strategic brand development. Written in a simple and student-friendly manner, it includes chapter-wise explanations, case studies, illustrations, model questions, and exam-oriented content. This book helps students develop a strong foundation in branding principles and marketing strategies while preparing effectively for university examinations. An essential academic resource for B.Com students specializing in marketing and aspiring brand management professionals.