Digital Marketing | Prakash Publications | MGU BCA (Honours) | Semester 5

Digital Marketing by Prakash Publications is a comprehensive textbook designed for MGU BCA (Honours) Semester 5 students studying under the latest MG University syllabus. This updated edition introduces the core concepts and practical applications of digital marketing in today's technology-driven business environment. The book covers search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, web analytics, online advertising, inf…

Digital Marketing by Prakash Publications is a comprehensive textbook designed for MGU BCA (Honours) Semester 5 students studying under the latest MG University syllabus. This updated edition introduces the core concepts and practical applications of digital marketing in today's technology-driven business environment. The book covers search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, web analytics, online advertising, influencer marketing, e-commerce strategies, and digital branding. Written in a simple and student-friendly style, it provides chapter-wise explanations, real-world examples, case studies, illustrations, and exam-oriented questions. Prepared according to the new BCA syllabus, this book helps students understand modern digital marketing tools and techniques while building skills relevant to careers in online business, marketing, and technology. An essential resource for semester examinations, project work, and professional development.