Strategic Management | Prakash Publications | MGU BBA (Honours) | Semester 5

Strategic Management by Prakash Publications is a comprehensive textbook designed for MGU BBA (Honours) Semester 5 students studying under the latest MG University syllabus. This updated edition provides a thorough understanding of strategic management concepts, business strategy formulation, implementation, evaluation, and control in modern organizations. The book covers strategic planning, vision and mission development, environmental analysis, SWOT analysis, competitive advantage, corporate …

Strategic Management by Prakash Publications is a comprehensive textbook designed for MGU BBA (Honours) Semester 5 students studying under the latest MG University syllabus. This updated edition provides a thorough understanding of strategic management concepts, business strategy formulation, implementation, evaluation, and control in modern organizations. The book covers strategic planning, vision and mission development, environmental analysis, SWOT analysis, competitive advantage, corporate strategy, business-level strategy, strategic leadership, organizational performance, and contemporary strategic issues. Written in a simple and student-friendly manner, it includes chapter-wise explanations, case studies, illustrations, model questions, and exam-oriented content. Prepared according to the latest BBA curriculum, this book helps students develop analytical and managerial skills essential for business decision-making and organizational success. An indispensable resource for semester examinations, academic learning, and future management careers.