Services Marketing | Prakash Publications | MGU B.Com (Honours) | Semester 3

Services Marketing by Prakash Publications is a comprehensive textbook designed for MGU B.Com (Honours) Semester 3 students following the latest MG University syllabus. The book covers the fundamentals of service marketing, service quality, customer relationship management, consumer behaviour, service design, digital service marketing, pricing strategies, and service delivery. Written in a simple and student-friendly style, it includes clear explanations, practical examples, illustrations, and …

Services Marketing by Prakash Publications is a comprehensive textbook designed for MGU B.Com (Honours) Semester 3 students following the latest MG University syllabus. The book covers the fundamentals of service marketing, service quality, customer relationship management, consumer behaviour, service design, digital service marketing, pricing strategies, and service delivery. Written in a simple and student-friendly style, it includes clear explanations, practical examples, illustrations, and exam-oriented content to help students understand key marketing concepts with ease. An ideal textbook for semester examinations and mastering Service Marketing under the new MGU curriculum.